Prabhudev is the Associate Dean of Instructional Innovation, William H. Seay Centennial Professor of IM, past Chairman of the Department of Information, Risk, and Operations Management in the McCombs School of Business, The University of Texas at Austin. He founded the MS program in Business Analytics (MSBA) and more recently help start MS in Information Technology and Management program. He joined the McCombs in fall 1995 after graduating with a PhD and an MBA from the University of Arizona, Tucson in 1995 and 1991, respectively. 

 

He enjoys doing research related to analyzing the value of social networks, sentiment extraction from news for investments, global sourcing, and business value of IT. The paper he co-authored on Competition among Virtual Communities and User Valuation received the best paper award from the prestigious Information Systems Research journal. He is the first McCombs faculty to receive National Science Foundation CAREER Award. 

 

He takes pride in his numerous teaching awards. He received the University of Texas Regents’ Outstanding Teaching Award in 2011 and inducted into UT’s Academy of Distinguished Teachers in 2003. More recently, the 2011 and 2012 graduating classes of MBA-Dallas Program selected him as the most outstanding professor.  Since 2007, he has been consistently selected every spring semester to the Faculty Honor Roll by the Undergraduate Business School.